MARIJA PUIPAITE & VYTAUTAS GECAS - IMAGINED COMFORT
Fantasy is borderless. It is vast, endless and incomplete, but only a fraction of it is used in the creative process. Just as a personal project could be free of external demands and choices, one will find new ways to constrain and restrict himself. Designers are bound a piece or by a concept, they set a specific purpose, a goal or wish, which creatively results in a product of fantasy controlled by the mind.
This makes the concept of fantasy in the creative process highly paradoxical, because ultimately it cannot be materialized. As soon as it is captured, it no longer represents its original essence. The same way one could never actually fully achieve their goal, as when this moment is reached, the goal had already been transformed into something else. You can grasp the tail but the lizard runs away. Therefore, it’s impossible to fully transfer fantasy into real world phenomena and objects.
This project is an experiment of sharing and visualizing each other’s fantasies. Through the creative process we’ve come to realize how inspiring it can be to float in someone else’s fantasy world. In this project we used each other’s thoughts and visions as tools to manifest the designed object. In the first stage of the experiment we were both each other’s shrink and client. Whilst one was asking the questions and recording the answers, the other was sitting comfortably on a chair, fantasizing about an abstract object. This was followed by the visualization stage; the “shrink” started forming the fantasy of the “patient” - colors, shapes and textures were molded. The process of realizing your fantasy through someone else’s translation, made it possible for other qualities to be included within the design process. Verbalizing your fantasy opens it up to externalities. You are no longer the master of your own fantasy, because it is taken, re-interpreted and used as inspiration by someone else.